Tinder Best Dating App Of 2012

Tinder Logo

Tinder is a dating app that matches users to others based on geographic proximity. The dating app works through a simple interface that allows users to swipe right to ‘like’ or left to ‘pass’. Once two users both like each other, it’s a ‘match’ – and they are then able to chat through the dating app.

App’s users are able to view selected pictures pulled from their potential match’s Facebook account (also used for verification purposes), a short text bio, and links to Spotify and Instagram accounts if chosen. They can also see age, and if they have any Facebook connections in common. The dating app is built around the idea of the double opt-in, taking out the element of embarrassment and unwanted attention. You can only talk to someone if you both like each other.

Application was also intended to provide a social platform through which users can meet people that they don’t know, and wouldn’t usually meet – as opposed to the traditional social media model, that focuses on connecting with those with whom you are acquainted in real life.

The dating app was founded in 2012 in Hatch Labs, a startup incubator run by InterActiveCorp (parent company of Match Group), by Sean Rad (former CEO and chairman) and Justin Mateen (former CMO).

Pros Vs Cons

Pros

  • Free to download is available on iPhone or Android
  • Easy start up platform, with minimal profile information required.
  • Easy to use, just swipe left or right to reject, or approve a match. Swipe up for a Super Like.
  • Fun to use in social situations with friends.
  • Constantly matching you with new people, because it’s location-based.
  • Low investment – if you only want to hook-up, very appealing platform. No money required to spend, and very accessible to everyone.
  • Lite version of the app available to those who want to reduce data usage (available in only certain countries).

Cons

  • Has no photo verification system.
  • The dating app doesn’t consider someone’s Facebook relationship status to be able to use it (married, in a relationship, or single).
  • Doesn’t provide information about the match. This information is not accessible before you meet the match. Sometimes the dating app doesn’t provide any information if the BIO isn’t included.
  • Tinder can’t search for matches with similar interests – have to scroll through each match given.
  • A free member can’t “look back”, and reconsider someone, because you have to choose Like or Nope to move on to the next candidate. When you reject, they are unable to be accessed again.
  • Membership upgrades use an age-based pricing model. This means that for older singles, the dating app is a lot more expensive to use.

History

Tinder was created within startup incubator Hatch Labs, as a joint venture between IAC and mobile app development firm Xtreme Labs. By 2014, the app was registering about one billion “swipes” per day. The app originally required access to a Facebook account to use it , but it began allowing users to register with just a telephone number in August 2019.

By October 2014, Tinder users completed over one billion swipes per day, producing about twelve million matches per day. By this time, Tinder’s average user generally spent about 90 minutes a day on the app.

In 2015, Tinder introduced the ability to go back to rejected profiles via a “rewinding” function, allowing users to correct mistaken actions. This was previously not possible, as rejected profiles would simply not appear again.

On August 6, 2019, Tinder had 5.2 million paying subscribers at the end of 2019’s second quarter, up 1.5 million from the year-ago quarter, and up 503,000 from the first quarter of 2019. Tinder’s subscriber growth led Match Group’s shares to the best single-day gain in their history on August 7, adding more than $5 billion to the company’s market capitalization.

In January 2020, the Tinder administration enabled a panic button, and anti-catfishing tech, to improve the safety of US users. In the future, these features should become globally available. If something goes wrong on a date, a user can hit the panic button, transmit accurate location data, and call emergency services. Also, before going to a meeting, users are required to take selfies to prove their photos in Tinder profiles match their real identities.

Tinder Plus

Tinder Plus gives you one boost every month, or you can purchase one , 5 , or 10 at a time. Basically what a boost does is it allows you to skip the line, and be right at the front of the queue of tinder; for 30 minutes. These are the packages below. 

Tinder +

1 Month
$ 9
99
Per Month
  •  

Tinder +

6 Months
$ 34
99
Per 6 Months
  •  

Tinder +

12 Months
$ 54
99
Per Year
  •  

Tinder Gold

The other major difference when it comes to Tinder Gold vs Plus is the full access to your top picks. Gold subscribers are presented with anywhere from 4 to 10 profiles, that Tinder picks out as highly compatible matches, which is great if you’re in the market for a long-term relationship. If you are on free subscription you can only interact with one pick a day.

Tinder Gold

1 Month
$ 14
99
Per Month

Monthly Price
  •  
GOLD

Tinder Gold

6 Months
$ 52
99
Per 6 Months

Save 41%
  •  
GOLD

Tinder Gold

12 Months
$ 82
99
Per Year

Save 54%
  •  
GOLD